paedric o'sullivan

fauxtogravure, n.
 

Pronunciation: Brit. /ˌfəʊtəʊɡrəˈvjʊə/, U.S. /ˌfoʊtoʊɡrəˈvjʊr/. It sounds exactly like photogravure, which is convenient.
 

Etymology: < French faux false + TO Toronto + French gravure engraving, aiming for gravitas (Latin gravis heavy) and not yet getting there.
 

1. A photogravure made in Toronto with considerable craft and disputed gravity. Also: the practice of making such prints.

2. By extension, any print that took eleven attempts, a ruined plate, and an apology to the copper practitioners.
 

Homophone: photogravure, the real thing.

Antonyms: gravitas; levity (see artist); the selfie; anything finished on the first try.